Keeping in touch with your clients or fans (if you are an artist) is essential. You MUST have a website. Some people rely on free networks to market themselves and their products. Probably the most popular place is facebook. But, did you know that facebook controls how many people see your posts? It’s true. Not everyone connected to your facebook page will see what you’ve added. Facebook has grown so and is doing so well financially, that just like any business who wants to take advantage of a good thing, they want to enhance it. That’s why you see advertisements all over the place and you are constantly being asked to “boost your post” by paying a fee.
Using facebook or any other social network are good tools but they need to direct your customers and fans to your home spot – or your website. On your own website, you control and own all of your content. On facebook, you don’t.
So, okay, you’ve got a nice website. It’s clean, easy to maneuver and people like it. Next, start asking people to subscribe or to submit their email addresses for more information. There are many sites that offer email services, if you don’t want to manage your own. And, it’s probably a good idea to use a service because you can easily design attractive emails, schedule when you want them sent and monitor results such as – to who reads them.
Aweber is highly ranked for popularity and reliability. One of their slogans is “Email Marketing Made Easy.” With them, it certainly is. Give them a try.